Dilmahtea.me

DilmahTea.me: Digital Kindness in Action

Dilmah is a globally respected tea brand known for its dedication to ethical sourcing, environmental sustainability, and genuine kindness. Founded by a family with a deep-rooted passion for quality and community, Dilmah embodies a “cup of kindness” in every product, supporting fair trade practices and initiatives that give back to people and the planet.

With this unique ethos, Dilmah set out to create a digital experience that would bring these values to life online. Jurjen and a dedicated team of freelancers worked to transform these core brand values into a sustainable, inclusive, and open digital space, aligned with the vision of the Digital Ethics Agency.

Building for Sustainability

Environmental sustainability was our top priority—and it came with measurable benefits. By optimizing the site’s architecture to reduce its carbon footprint, we also improved page load speeds, creating a smoother, faster experience for users. This win-win approach not only aligns with Dilmah’s respect for nature but also enhances conversion rates, turning sustainable design into a driver for both environmental and business impact.

Inclusive Design for Accessibility

Ensuring that DilmahTea.me was accessible to all users was crucial. Following WCAG standards, the team created a site that is compatible with assistive technologies, easy to navigate, and welcoming for everyone. This inclusive design furthers Dilmah’s commitment to creating positive experiences for a diverse audience

Free Open Source Empowerment

The open-source approach allowed Dilmah to avoid proprietary limitations while supporting community-driven development. This choice empowers Dilmah with flexibility to grow, while contributing to an ethical tech ecosystem and reinforcing their dedication to transparency and community impact.

See How Ethics Transforms Digital Presence

This project goes beyond creating a website; it’s about crafting a digital space that embodies and amplifies Dilmah’s core values. Curious how your brand can do the same? Get in Touch to explore the potential of ethical digital solutions for your project, or Discover More Projects to see how we make ethics central to digital transformation.

For more insights, read our LinkedIn article on Dilmah’s digital transformation.